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In accordance with the requirements of the modern cinema space in the hall of Arena Cineplexx in Novi Sad, various Digital Signage solutions were implemented. Above the main counter is a video wall that consists of 4 seamless monitors of 55” from LG in 2×2 configuration, intended for displaying advertising content and trailers of current films. In addition to the video wall in this area, there are also another 10 individual monitors of 55 ” from the same manufacturer intended for the presentation of cinema repertoire and advertising content.

Digital Signage as a concept represents a dynamic form of communication that is achieved through application of modern software solutions on various visual devices, from tablets to large-format displays in LED technology. Digital Signage is an ideal marketing tool for all types of public spaces, where there is a need for communication with visitors, users or customers, and provides new opportunities for creative content creation, dynamic and fast data editing, and introduces various forms from spots, animations, 3D display to interactive content.

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